CEO, Seafood Industry Australia

Veronica is the CEO of Seafood Industry Australia (SIA), Managing Director of Sydney Fresh Seafood (Aust) Pty Ltd trading as Fish in the Family, Non-Executive Director at East 33 Limited, a member of the National Fisheries Advisory Council, and a passionate advocate for the Australian seafood industry.

Fish in the Family is a family owned fresh seafood retail and hospitality business currently operating 20 stores across NSW, QLD and ACT. Established in 1976, Fish in the Family is driven by a passion for quality and premium value proposition of predominantly Australian seafood and currently employs more than 200 people to meet the rapidly shifting retail environment and consumer expectations. 

Veronica led the membership drive to establish SIA – The national peak body for Australian seafood representing the interests of the wildcatch, aquaculture and post-harvest sectors of the industry. Established in May 2017, SIA is the uniting voice of Australian seafood. Social licence, resource access, spatial squeeze and a response to climate change are key strategic activities of SIA.

Veronica has led the organisation as Chief Executive Officer since 2020.Veronica has a Bachelor of Economics (major in Marketing and Accounting) from Sydney University, a Diploma in Event Management from University of Technology, Sydney, a graduate of the National Seafood Industry Leadership Program (NSILP) and has completed the Australian Institute of Company Directors course.